A Fusion of Love and Magic
Cultivating Confidence: Unveiling Our Powerful New Visual Brand: A Fusion of Love and Magic.
“We are thrilled to introduce our new brand identity which captures the essence of who we are and reflects our commitment to empowering girls..Our mission has always been to uplift Black and Brown girls and provide them with the tools and support they need to thrive. Our bold new visuals serve as a North Star for young Black and Brown girls as they embrace their power and realize their potential.”
— Ivanna Solano | Founder & CEO
Love Your Magic has blazed trails as an organization dedicated to uplifting Black and Brown girls. In the same spirit, we are proud to unveil a bold new brand identity and website that embody the vibrant essence of the girls we support, representing their journey towards self-love, empowerment — and the celebration of the innate magic within every young girl.
The opulent and sumptuous colors chosen mirror the depth and diversity of the girls we aim to empower (and in a subtle way, their skin tones). A reflection of girls’ potential, encouraging them to embrace their unique identities and celebrate the magic within themselves. And their sisterhood.
Confidence, self-love, and the promise of a bright future.
Since 2017 Love Your Magic has been doing the important work of uplifting and supporting the positive identity development of Black and Brown girls. We empower our participants to use their voice in a world that too often demands their silence and to confidently navigate and disrupt systems that are not designed in their image.
We took a moment to focus on ourselves and our own voice. To refresh and revive our branding with a visually arresting, meaningful and bold updated look.
With a prominent heart and star artfully intertwined, our new logo embodies the very core of Love Your Magic's mission — to spark and support the uniqueness and boundless potential within each and every Black girl.
Take a closer look and you'll see the magic wand letter 'i' ready to represent each girl's innate superpower — her SELF. The heart within the O is not merely a design choice but a testament to the force that makes the world go 'round. This logo underscores the idea that love is the catalyst for girls discovering the magic within themselves.
Where self-love and magic converge.
A minimalist masterpiece, our favicon distills the essence of Love Your Magic into two simple yet powerful icons. A heart and a star spark. LOVE and MAGIC. Together these icons encapsulate the heart of Love Your Magic’s brand — where self-love and magic converge.
A custom font was created for us to generate that same star above each appearance of a letter ’i’ in headlines, a playful way to keep celebrating our stars, our girls. The spark atop each 'i' serves as a powerful symbol of our brand, not only representing each girl's unique magic but also becoming a versatile tool for empowerment.
The marbled moiré pattern incorporated into the brand is eyecatching and extraordinary. Its unique blend of retro charm and contemporary flair adds a timeless quality that resonates with both nostalgia and innovation. The fluid, amorphous nature of the pattern beautifully reflects the ever-evolving journey of girls as they discover, rediscover and reinvent themselves as they mature into young adults. This captivating design element serves as a visual representation of the dynamic growth that defines the experiences of the girls Love Your Magic empowers.
Love Your Magic will be 10 years old in 2027
The years fly by, and as we look to our 10th anniversary in 2027, Love Your Magic is more determined than ever to ensure that opportunities abound and barriers are shattered for Black and Brown girls. We are committed to dismantling the systems that currently hinder their progress and will not rest until every Brown and every Black girl loves her innate magic — and the power it holds